The official Discord server of Game One
A look back at Game One's official Discord server, launched at Paris Games Week 2022: 2,000 members, 68,000 messages.
Game One, a defining voice in French video game culture, wanted to give its viewers somewhere to talk that belonged to the channel rather than to a social network. We took charge of the channel's official Discord server: a place where viewers gather continuously, and a project that shows we can start a community in very little time, off the back of a physical event.
Background and goals
For Paramount, the point was never simply being present on one more platform. It was about reaching a younger audience already settled on Discord, one that linear television struggles to touch. A social account broadcasts; a Discord server gathers. Our wager: turn an audience of viewers into a community, in a place that stays open when the channel is off air.
An extension of the Paris Games Week stand
We did not launch the server from a press release. We launched it from the show floor. On the Game One stand at Paris Games Week 2022, an invitation on the big screen let visitors join the server ahead of everyone else. A single quick gesture, catching exactly the right audience at the moment they were most available.
We built the server to carry the event live: a channel for show information, an announcement feed for the stand itself, a space where visitors posted their photos from the floor, and a Stage for broadcasting in voice to those who had stayed home. Visitors to the stand and viewers at home ended up in the same place, at the same hours.
How we approached it
We built the server around one simple principle: every member should be able to choose what reaches them. So we split the announcement feed into three separate channels, one for social media, one for channel news and one for server life, each subscribed to on its own, rather than a single feed people end up muting entirely. Contests and polls got their own spaces too, so that the fun would not drown out the information.
On the conversation side we opened a general chat, a media channel, a forum for the longer subjects that deserve better than a feed scrolling past, and a suggestions channel, because a Discord server grows with the people in it.
Results
We brought together 2,000 members, and the server produced 68,000 messages, an average of 34 per member. For a community born on a show floor in three days, that number says what matters: members did not turn up for an announcement and leave, they stayed to talk.
This project shows what we can make of an event: turning a passing audience into a community that lasts, with a structure built so that everyone chooses what reaches them, and a server that outlives the event that started it.
Game One
2 000
members