Creating a mascot and its graphic universe

Discover Slash FR's visual universe: Innovation, Community and Creativity

We designed a total immersion within the Discord server, with an iconic mascot and a complete visual universe. From a simple emoji declined across multiple formats, we have redefined the welcome and immersion experience of our community.

The Roosters Pack: More than just a mascot

At the heart of our visual identity is the Roosters Pack, a series of emoji representations of our iconic Rooster mascot. A symbol of our French heritage, Rooster embodies the spirit of our community on Discord. From its various postures and expressions to its exclusive animations for members who support Slash FR, Rooster reflects our energy and diversity.

A banner that evolves with you

Our vector banner, designed to reflect the different seasons and times of day, is the backdrop of our rich story. Illustrating various aspects of our server and the Discord platform, it is packed with cultural references and Easter Eggs, inviting members on a constant and rewarding exploration.

Revolutionize your experience with our Figma design system

‍The real genius behind our visual approach lies in our Figma design system. This innovation enables unmatched customization and flexibility, giving every member the ability to combine emojis and graphic elements to create unique expressions. This tool, accessible to all, encourages personal expression and strengthens the sense of belonging to our community.

An endless visual journey

At Slash FR, we believe in the power of creativity and innovation to unite and inspire. Our visual approach is not just a demonstration of technical skill; it's an invitation to join us on an endless adventure, where every member contributes to the tapestry of our community.