The official Discord server of Ligue 1 McDonald's
The first official Discord server of a French football championship: live stats, gamified predictions, pre-match quizzes and moderation modelled on the rules of the game.
FCA.gg is proud to have launched and to run the first ever official Discord server for Ligue 1 McDonald's, a first in French football. The project changes how fans engage with the sport they love, giving supporters of the biggest clubs in the UEFA top five a community space of their own. It is far more than a server: it is a place where the passion for football is alive at every hour.
+ Hundreds of new active members every month
+ Tens of thousands of messages a month
+ Hundreds of hours in voice every month
Our goals: a community space open to every supporter
We set out to do one thing: build a place where every fan can live their passion fully, meet others, and take part in a community that is active and engaged. We wanted conversation to flow easily, to be worth having, and above all to be open to everyone. Whichever club you follow, we made a point of giving every supporter their due, and of keeping the place respectful and welcoming, somewhere you can share your best moments, your feelings and your analysis alike.
Working together this way lets us turn each exchange into a moment that matters around Ligue 1 McDonald's.
Our approach: immersion to bring Ligue 1 supporters in
- A space you step into, drawn from the world of Ligue 1 McDonald's, bringing together thousands of active supporters.
- Channels for each club and for subjects worth their own thread, so fans can find each other and talk about what they love.
- Custom automation delivering live notifications, statistics and content tailored to each supporter.
- Moderation that teaches rather than punishes, keeping the place respectful through a system of yellow and red cards.
- Gamification and rewards that deepen involvement with points, badges and leaderboards between supporters.
Results: an engaged Discord community for Ligue 1 fans
- Tens of thousands of active supporters
- Engagement many times higher thanks to features people want to use
- A healthy community, held that way by moderation that teaches
- Channels and announcements kept in order by automation
- A world built around the love of football
The official Ligue 1 McDonald's Discord server shows what we can build: community spaces that are engaging and open to everyone. Together with the social media team at the Ligue de Football Professionnel, we created a genuine football experience for supporters online. It gives people somewhere to be immersed in the game, combining technical invention with community management done properly. The user's experience sits at the centre of it, held up by moderation that educates and by bot features that keep members involved.
Ligue 1 McDonald’s
15 000
members