The official Discord server for Ligue 1 McDonald's
Ligue de Football Professionnel
FCA.gg is honored to have launched and manage the very first official Discord server for Ligue 1 McDonald's, a major innovation in the world of football. This groundbreaking project redefines how fans interact with their favorite sport, creating a unique community space for fans of the biggest clubs in the UEFA TOP 5. It is much more than a simple server: it is a real immersive platform where the passion for football comes to life at every moment.
+ Hundreds of new monthly active members
+ Tens of thousands of messages per month
+ Hundreds of voice hours per month
Our goals: An inclusive community space for soccer fans
We have a clear goal: to create a place where every fan can live their passion to the fullest, connect with others, and participate in a dynamic, interactive, and engaged community. We want to offer a platform where exchanges are fluid, enriching, and above all accessible to all. Regardless of the club supported, we want to make it a point of honor to value each supporter, to create an inclusive and respectful environment, where everyone can share their moments of glory, their emotions, and their analyses.
This collaboration allows us to make each interaction a highlight around Ligue 1 McDonald's.
Our strategy: Immersion to engage Ligue 1 fans
- Creating an immersive space, inspired by the Ligue 1 McDonald's universe, bringing together thousands of active supporters.
- Rooms dedicated to clubs of hearts and thematic discussions, allowing fans to connect and discuss about their passion.
- Custom automations offering real-time notifications, statistics and content adapted to each supporter.
- Educational and fun moderation, ensuring a respectful environment thanks to the system of yellow and red cards.
- Gamification and rewards strengthening engagement with points, badges and rankings between fans.
Focus on football-inspired moderation
On the Discord server, moderation is directly inspired by the game! To ensure that everyone enjoys a pleasant environment, we have put in place a simple system, based on yellow and red soccer cards.
- Yellow card: A short reminder to order for the first offenses. This is an opportunity to explain the rules and to help members adjust their behavior without stress.
- Red card : If the offenses are repeated or are more serious, we move on to temporary or permanent sanctions, always remaining fair and transparent.
This system allows you to keep a positive and respectful atmosphere. We focused on pedagogy rather than punishment, so that everyone could understand the rules, respect them, and above all have fun in a community where life is good.
Unique features: Live stats, Gamification, Quizzes & Surveys
The development of bots and automated systems made it possible to create a truly immersive experience for fans:
- Live stats and live events : Bots broadcast important match actions in real time, allowing fans to follow key events as if they were live at the stadium.
- Weekly video summary : Each week, a bot compiles the best moments of the matches and redistributes them in the form of a message in the lounges of popular clubs.
- Organization of trade fairs : Match-specific chat rooms are opened and closed automatically according to the match agenda, optimizing community management.
- Gamification fun : A powerful gamification system that rewards the most active on the server, those who really boost the server and keep the Discord community alive.
Soccer quizzes: A tailor-made quiz system with points to win to win jerseys and tickets for your favorite match.
Results: A committed Discord community for Ligue 1 fans
- Tens of thousands of active supporters
- Increased engagement thanks to immersive features
- Healthy community with pedagogical moderation
- Exhibitions and ads optimized by automation
- An immersive ecosystem around the passion for football
The official McDonald's Ligue 1 Discord server is an example of our ability to create engaging and inclusive virtual community spaces. With the Social Media team of the Professional Football League (LFP), we created a real virtual football experience for fans. This project offers a real immersion in the football world for users, while combining technological innovations and quality community management. It places the user experience at the heart of the strategy with educational moderation and bot features that increase member engagement.
Un projet ?
Contactez-nous
Ligue 1 McDonald’s
14 504
members