A tailor-made giveaway for CYRILmp4 & Xbox

After a long break, CYRILmp4 wanted to bring his community back to life, draw new members to his Discord server and keep building his personal brand.

What we did

We designed a large giveaway in partnership with Xbox :

• 🎮 1 Xbox Series X – Diablo bundle
• 🕹️ 1 three-month Game Pass subscription
• 💬 1 year of Discord Nitro
  

The event was carefully planned and promoted across several channels: Discord, social media, and a video announcement.

A custom bot handled entries, including a question about the community, so that taking part meant a real interaction rather than a single click.

How it ran, and the numbers

The giveaway ran for one week, from 20 to 27 July 2023, on CYRILmp4's Discord server.

The main stages:

• Active promotion: Discord announcements, social posts and video teasers.
• Community engagement: lively discussion, hands-on moderation and a warm atmosphere.
• Purpose-built tooling: a dedicated entry module plus a thread for answering the question.
  

The results

The event drew 2,376 entrants. Over the same period, server activity went from 6,500 messages in the week before launch to 19,000 during the contest, three times as much conversation between members.

What it changed

The giveaway went well past what we expected:

• Activity on the server jumped.
• A closer community, more involved, with real collective momentum.
• More visibility for CYRILmp4's personal brand.

In closing

The campaign showed that a well-judged event can turn a community into a genuine engine of engagement.

A simple format, built for taking part and made to measure, which is already prompting other creators to try the same.