This project perfectly embodies FCA's expertise in online community management, combining storytelling, gamification and team spirit to offer memorable and unifying experiences.

Background & goals

We wanted to boost our community server, Slash FR, on the occasion of the Easter event. The objective: to strengthen the community by considerably increasing the activity and time spent on the platform. We designed a tailor-made animation, combining storytelling, gamification and community spirit. The target: Slash FR members, community managers and Discord admins who are naturally busy.

Our approach

For this event, we turned the Discord server itself into a playground with an immersive egg hunt. Easter eggs, with various rarities, appear randomly during discussions: each member can instantly react to collect them, and thus win more or less carrots, the central resource of animation. Competition takes on a collective dimension thanks to a team system, reinforcing commitment and group spirit.

All game mechanics, dynamic team management and the contextual appearance of elements come from complex systems tailor-made by our developers. Thanks to our in-depth technical expertise, we can imagine interactive and innovative experiences that go beyond the usual standards, with a more human and personalized approach.

The spectator's posture

Too often, many do not even dare to participate in a community event, convinced in advance that they will have no chance of finishing on the podium: this is what we call the spectator posture. On our server, which brings together numerous community managers and Discord admins, naturally very busy profiles, we have removed this obstacle: here, no registration barriers, no “Participate” button, the animation starts as soon as you arrive. Thus, someone who has not said anything yet will be motivated to become an actor and participate in the event, especially since it is very simple and clear to understand how to participate. The result: even the members who are most busy with their projects are committed and take full advantage of the event.

Team spirit with HypeSquad houses

To strengthen cohesion, we chose to organize the event around “HypeSquad houses”, a well-known Discord system that allows you to create motivated teams and stimulate competition while bringing participants together around a familiar universe, here: Discord.

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To enrich this experience, several additional animations have been integrated:

Fortnite imported into Discord

A Battle Royale where several players compete on a dedicated server. After a phase of collecting items, everyone can banish an opponent or protect themselves. In the end, there is only one left.

‍Podcasts broadcast live on Discord

Several new podcasts have been launched to explore various topics related to Discord and our community: news, debates and behind the scenes of the server. Competitions have honored the creativity of server creators, evaluated by a jury according to several criteria such as respect for the theme and originality.

Other animations

Other events punctuated the week: Loup-Garou online, Minecraft mini-games, games of Among Us... The diversity of the games allowed everyone to find their style and earn points for the event, while strengthening the cohesion and commitment of the community.

Rewards & gifts

To motivate participants, concrete and exclusive rewards were offered: Discord Nitro subscriptions, delivery of new stickers of our mascot and exclusive banners, accessible only during our events. Giveaways were also organized, increasing the commitment and enthusiasm around the animation.

Safety & fairness

To ensure a gaming experience that is both fair and secure, we have developed our own anti-cheat system. This tailor-made system allows us to effectively detect and rule out suspicious or automated behaviors, thus ensuring the integrity of the event and the serenity of the participants.

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Results

The success was largely there:

• More than 20,000 messages exchanged in one day, 10 times the usual average.
  
• +150% active members with over 700 participants.
  
• Time spent on the server multiplied by 5 during the event.
• A community mobilized around a strong and unifying experience.

Beyond the numbers, Slash FR has transformed its Discord server into a real social place, far exceeding the classic uses related to gaming. This achievement perfectly illustrates the potential of Discord as a lever for community engagement and animation, by promoting our expertise in gamification, animation and adaptation to the target audience.

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